Investors take the people approach

12 February 2010

Investors buy into the people behind a business as much as the product or service, according to Yorkshire’s leading investment managers.

 

Investment in people was the subject of a seminar co-hosted by Darrel Connell, Grant Thornton Investment Manager, and Andrew Burton, Chairman of YABA and managing director of Viking Fund Managers, held at Venturefest Yorkshire 2010.

 

The presentation – What Makes an Investor Invest? – addressed the often problematic process facing many entrepreneurs and early stage businesses looking to grow raise investment and grow their business.

 

Darrel Connell said: “Investors buy into the management team behind the business as much as the product or service itself. They want to know that the people in the driving seat are well-equipped to maximise their return on investment.

 

“It is crucial to understand what investors are looking for when choosing their next venture to support – as well buying into the people, they buy in companies which know their market, have a solid business plan and have real growth prospects. With these qualities, companies will ensure that they stand out against the competition giving them more of a chance of securing investment in the tough current climate.”

 

“Venturefest is a fantastic event to be involved in and we spoke to some inspiring entrepreneurs. It’s great to see so many people with innovative business ideas, who are looking to take their company to the next level. We wanted to hold a seminar that would engage and advise entrepreneurs and start up businesses about what makes an investor invest.”

 

 

Over 2,000 delegates attended Venturefest Yorkshire, an annual event showcasing Yorkshire’s most inspiring science, technology and knowledge entrepreneurs, the professional services who support them and influential business speakers.

 

For more information about Venturefest Yorkshire 2010 visit www.venturefestyorkshire.net