Roboleo & Co Ltd

Roboleo & Co is a Strategic & Business Development consultancy specialising in the commercialisation of cutting-edge products and technologies within the healthcare industry. The Principal, Robert Whitemore, has over 25 years experience in profitably building healthcare businesses in the UK and Internationally and the Consultancy has a number of Associates - functional specialists from industry and academia - to deliver results in a timely and cost-effective manner. Roboleo & Co cover the major healthcare sectors:  Pharmaceuticals - Primary and Speciality Care  Medical Devices – Equipment and Consumables/Disposables  Diagnostics - Point-of-Care, Imaging & Lab Services  Healthcare Services – Public and Private Sectors  Consumer Healthcare - Retail and Direct-to-Consumer Experience/Assignments to date: Business Strategy & Planning – in-depth analysis of opportunities and company capabilities to provide clear, executable, strategies & plans. Includes assisting in raising finance, etc Operational Excellence – improving business processes and practises. Marketing & Brand Development – segmentation & clustering, patient/customer profiling, competitor analysis, brand positioning and tactical planning. Market Access - modelling outcomes, cost-effectiveness studies, HTAs, pricing & reimbursement, patient access schemes, budget impact models, etc. Business Development – scouting M&A opportunities, in/out-licensing, financial analysis and negotiating deals. Innovation/Product Development – process & project management, idea generation, product profiling and testing. Sales/Customer Management – evaluating routes-to-market, NHS Liaison, supporting selling function and CRM. Professional Relations – KOL profiling and targeting, building advocacy, Medical Education, organinsing meetings & symposiaion & developing Patient Organisation support.

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